Scale your ABM with smart
account intelligence
Useful insights for hyper personalization
With experience developing account-based marketing (ABM) programs for major technology, telecom and industrial product companies, we found a common frustration—securing timely and truly useful insights about targeted strategic accounts.
ABM Acuity is purpose-built to provide you deep insights about your targeted strategic accounts and the key decision makers and influencers in those accounts.
Those insights are not shared with you as generic reports aggregating a bunch of data. Rather, we "connect the dots" to point out the implications of the surfaced insights so that you can use that intelligence to inform hyper-personalized marketing and sales outreach.
And because our research "factory" incorporates artificial intelligence and machine learning (AI/ML) to pull and synthesize data from multiple sources, we can provide you insights for multiple targeted accounts at market speed. It's rapid ABM account intelligence at scale.
Our insight services include account intel workbenches, buying intent sensing alerts, and consultative services—all designed to help you realize the full potential of ABM.
Account profile
By synthesizing multiple resources, we are able to compile meaningful profiles of each of your targeted strategic accounts, flagging potential "size of wallet" and "share of wallet" indicators, economic health signals, and more so that you can use those insights to create more relevant engagements as customers expectations of personalization continue to grow.
Demand unit profiles
Identifying, understanding and staying abreast of the constellation of decision makers and influencers at each targeted account can be a nightmare, but our proprietary tools enable us to help you identify the full "demand unit" and then provide you meaningful insights about the individuals in an account specific to what you are offering.
Flexible frequency
Our insights can be delivered to you on a one-time basis or we can provide you regular updates on a monthly, quarterly or bi-annual basis. And we can provide account intelligence for multiple accounts so you can finally scale ABM.*
*NOTE: Company profile insights are typically more robust for publicly held US-based companies, but we can provide limited-scope insights about companies of different sizes around the globe.
Account intelligence services
Buying intent sensing services
Alerts
Subscribers to our ABM Sensing Service receive alerts when any of our monitoring mechanisms indicate that a targeted account is showing favorability and interest toward you or one of your competitors.
Follow-on intel
If wanted, we can do follow-up research to the alert to gain bespoke information, such as identification of who is publicly expressing buying sentiment in the account, deal size and negotiating point details and more. NOTE: Given the complexity of such research gathering, our efforts to "dig deep" might not lead to meaningful info, so you will not be charged.
Consulting Services
The ABM Acutity team cut their professional teeth developing ABM campaigns and programs while at major companies and consulting firms. We are all ABM practitioners.
As a result, while ABM Acuity's focus is on providing actionable insights to inform personalized marketing and sales engagement, the team also consults on ...
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selection and integration of ABM tools and platforms (and associated martech)
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personalization strategy to determine where, when and how to personalize marketing and sales engagements
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measurement and analytics to track the impact ABM is having on the business
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organization structure and talent makeup to advance your ABM capabilities
Who we are
We are ABM practitioners, data crunchers and scientists, plus research sleuths.
We hail from companies that pioneered ABM, such as Accenture, and agencies/consultancies, such as Razorfish and VML, that help companies advance their ABM capabilities with campaigns and evergreen programs.
Global reach and perspective
The team behind ABM Acuity span three countries and continents. Headquarters is in San Francisco, with outposts in Germany and India.
Request demo
To schedule a demo of our intelligence services, please fill in your contact details
San Francisco
Munich
Gurgaon
Tel: +1-415-735-4920